About Tailwind UK

Mike Julien

The UK and Ireland distribution of Tailwind Nutrition was set up by me in 2015 .

Tailwind Nutrition UK came about from my lack of a sweet tooth and being unable to stomach more than a couple gels a day. As I turned my attention towards longer endurance events I had to look around for alternative energy sources. I heard about Tailwind from a Trail Runner Nation podcast where it got rave reviews and thought I'd give it a go, only to find it was not easily available in the UK. In September 2014 I took the Tailwind Challenge offered by the Swedish distributor.

I was pleasantly surprised to find all the positive reviews were not just hype and just sipping on Tailwind I was fuelled to run all day. I was so impressed with the product I asked Jenny and Jeff Vierling, the founders of Tailwind Nutrition, if I could distribute the product in the UK. Thanks to word of mouth, recommendations and continued growth in the US I was quickly able to set up UK distribution, adding myself to the group of successful distributors in Australia, New Zealand, Sweden, South Africa and Hong Kong.

I am a veteran of 5 x Ironman triathlons, the Grand to Grand Ultra (a 6 stage, 170 mile race across the desert), Marathon des Sables and various UK ultra marathons.

In  the summer of 2018 Tailwind fuelled me over the Centurion Grand Slam of 4 x 100 mile trail races.

I don't just supply Tailwind Nutrition I use it.

-Mike Julien, Director of Tailwind Nutrition UK 



Meet the Tailwind UK Team


Richard Davis

Richard joined the Tailwind team in 2019 to help Mike manage the phenomenal success that Tailwind has become.

He's now a veteran of all things Tailwind, sending out cards, dispatching orders and dealing with customer queries and behind the scenes on all the fun admin tasks from stock control to new product packs and the dreaded Amazon store.

Richard took up running after moving to the New Forest and has completed a number of marathons (Valencia PB of 3:29) and ultras.

In 2018 he completed his first 100 mile race followed by the Centurion Community 100 miles, an 874 mile virtual End to End run from Land's End to John O Groats and of course the Tailwind 24 days of Christmas challenge last year.

Having previously fuelled races with a combination of dodgy home made foods he is now a Tailwind convert and his ultra vest has halved in weight. His favourite flavour is Cola but raspberry is a close second and he swears by Vanilla Rebuild.

2021 is looking trickier on the challenge front but We know Richard won't want to sit around for too long.




Ryan Hogben

Ryan is the brains behind all things social media at Tailwind UK.  He is responsible for the daily content that hits your screens and keeps us all entertained.

As well replying to comments and messages he is tasked with putting together the monthly newsletter. (He deserves a big slap on the back for that!)

Ryan can usually be found tweeting and posting while running the mountain trails of his home town, Chamonix with his wife Em and their Beagle, Bernard.

(How he gets better 4G than we do in the office I will never know!)



Susan Barnhurst-Davies 

Susan is a customer service pro and a star card writer.

If you've received a stunning piece of artwork with your order, a personal Good Luck yes,  or a thanks for your review, it could very well have come from Susan.

We all aspire to get the feedback from you that she does (and to have handwriting like her).

She is also Basil's favourite member of staff as she has endless secret pockets of dog treats.

Susan cycles to the office each day and has recently taken up running - she'll soon be catching up with Mike!

She is as organised outside the office as she is in keeping the whole village running smoothly.

Susan has been voted 'Card writer of the year 2020' (based on your unbiased emails!)






Tracy Smith 

Tracy is an all round star. You will know her well from your contact with our Customer Service team. 

She looks after your orders, painstakingly writing the lovely cards you receive, smiling at your reviews, resolving any problems with your orders and neatly packing your Tailwind for dispatch. 

Tracy will happily say that there are enough of you runners out there without her having to join in and her time is much better spent making sure your Tailwind arrives on time.

In her spare time Tracy is an Artist in residence (at home) and delights her friends and the team with her wildlife pictures. (No more squirrels...please!)

She designed, painted and printed Charity Christmas cards last year, raising over £800- and hopes to raise just as much with her new for 2021 charity cards " The Happy Snowman".

Proudly sponsored by Tailwind Nutrition!!!