About Tailwind UK
The UK and Ireland distribution of Tailwind Nutrition was set up by me in 2015 .
Tailwind Nutrition UK came about from my lack of a sweet tooth and being unable to stomach more than a couple gels a day. As I turned my attention towards longer endurance events I had to look around for alternative energy sources. I heard about Tailwind from a Trail Runner Nation podcast where it got rave reviews and thought I'd give it a go, only to find it was not easily available in the UK. In September 2014 I took the Tailwind Challenge offered by the Swedish distributor.
I was pleasantly surprised to find all the positive reviews were not just hype and just sipping on Tailwind I was fuelled to run all day. I was so impressed with the product I asked Jenny and Jeff Vierling, the founders of Tailwind Nutrition, if I could distribute the product in the UK. Thanks to word of mouth, recommendations and continued growth in the US I was quickly able to set up UK distribution, adding myself to the group of successful distributors in Australia, New Zealand, Sweden, South Africa and Hong Kong.
I am a veteran of 5 x Ironman triathlons, the Grand to Grand Ultra (a 6 stage, 170 mile race across the desert), Marathon des Sables and various UK ultra marathons.
In the summer of 2018 Tailwind fuelled me over the Centurion Grand Slam of 4 x 100 mile trail races.
I don't just supply Tailwind Nutrition I use it.
-Mike Julien, Director of Tailwind Nutrition UK
Meet the Tailwind UK Team
Rod is warehouse manager and is in charge of making sure we can lay our hands on all the sticks and multi bags you require.
If there's something Rod doesn't know about dispatching your parcels we'd be surprised!
He's well known by our smiley postman, DPD courier and the local Parcel force team and on a Monday it's often difficult to find him beneath the mountain of parcels.
When it comes to sport Rod would clearly say he's our odd one out and his idea of biking is to get on his Harley Davidson, but he is often out on the forest walking his dogs, and he runs a warehouse like clockwork.
Richard joined the Tailwind team in January 2019 to help Mike manage the phenomenal success that Tailwind has become.
He's had a quick initiation into the Tailwind Ethos, sending out cards, dispatching orders and dealing with customer queries and is now busy behind the scenes on all the fun admin tasks from stock control to new product packs and the dreaded Amazon store.
Richard took up running after moving to the New Forest and has completed a couple of marathons (Valencia PB of 3:29) and 4 ultras.
In 2018 he completed his first 100 mile race and has a few fun events planned for 2020 including running from Tailwind HQ to the London Marathon Expo in April.
Having previously fuelled races with a combination of dodgy home made foods he is now a Tailwind convert and his ultra vest has halved in weight.
(Yes, the sweatshirt does say Run hard Eat cake - but that's now reserved for post race recuperation!)
Susan is a customer service pro and a star card writer.
If you've received a stunning piece of artwork with your order, a personal Good Luck , or a thanks for your review, it could very well have come from Susan.
We all aspire to get the feedback from you that she does (and to have handwriting like her).
She is also Basil's favourite member of staff as she has endless secret pockets of dog treats.
Susan cycles to the office each day and has recently taken up running - she'll soon be catching up with Mike!
She is as organised outside the office as she is in keeping the whole village running smoothly.
Tracy is an all round star. You will know her well from your contact with our Customer Service team.
She looks after your orders, painstakingly writing the lovely cards you receive, smiling at your reviews, resolving any problems with your orders and neatly packing your Tailwind for dispatch.
Tracy has been voted 'Card writer of the year 2019' (based on your unbiased emails!)
Tracy will happily say that there are enough of you runners out there without her having to join in and her time is much better spent making sure your Tailwind arrives on time.
In her spare time Tracy is an Artist in residence (at home) and delights her friends and the team with her wildlife pictures. (No more squirrels...please!)
She designed, painted and printed the Tailwind Christmas postcards and sold her cards for charity, raising over £600.
We are really excited to introduce Amber as the newest member of the Tailwind family.
Some of you have already noticed a new author for the Thank you cards we send out and I can tell you that competition for 'Card writer of the year 2020' will be hotly contested!
Amber has had a baptism of fire as her first days with Tailwind were at the National Running Show in Birmingham where we were overrun by our lovely customers.
She has read and re-read all of Jeff's Tailwind Science so will be a font of knowledge for any queries you may have.
She has now settled into the office and is helping with dispatching your orders and answering your emails alongside helping us to organise all the shows we will be attending this year.
Amber loves nothing more than a chilled day skiing, cycling or walking. She also loves going to the gym.
Having spent 6 months on a Texas vineyard last year she's desperate for a return of the sun and some warmer weather.
Ryan is the brains behind all things social media at Tailwind UK. He is responsible for the daily content that hits your screens and keeps us all entertained.
As well replying to comments and messages he is tasked with putting together the monthly newsletter. (He deserves a big slap on the back for that!)
Ryan can usually be found tweeting and posting while running the mountain trails of his home town, Chamonix with his wife Em and their Beagle, Bernard.
(How he gets better 4G than we do in the office I will never know!)