About Tailwind UK

UK and Ireland distribution of Tailwind Nutrition was set up in 2015 by myself, Mike Julien.

Tailwind Nutrition UK came about from my lack of a sweet tooth and being unable to stomach more than a couple gels a day. As I turned my attention towards longer endurance events I had to look around for alternative energy sources. I heard about Tailwind from a Trail Runner Nation podcast where it got rave reviews and thought I'd give it a go, only to find it was not easily available in the UK. In September 2014 I took the Tailwind Challenge offered by the Swedish distributor.

I was pleasantly surprised to find all the positive reviews were not just hype and just sipping on Tailwind I was fuelled to run all day. I was so impressed with the product I asked Jenny and Jeff Vierling, the founders of Tailwind Nutrition, if I could distribute the product in the UK. Thanks to word of mouth, recommendations and coninued growth in the US I was quickly able to set up UK distribution, adding myself to the group of successful distributors in Australia, New Zealand, Sweden, South Africa and Hong Kong.

I am a veteran of 5 x Ironman triathlons, the Grand to Grand Ultra (a 6 stage, 170 mile race across the desert), Marathon des Sables and various UK ultra marathons.

In  the summer of 2018 Tailwind fuelled me over the Centurion Grand Slam of 4 x 100 mile trail races.

I don't just supply Tailwind Nutrition I use it.

-Mike Julien, Director of Tailwind Nutrition UK 



Meet the Tailwind UK Team


Rod Newman 

Rod is warehouse manager and is in charge of making sure we can lay our hands on all the sticks and multi bags you require. If there's something Rod doesn't know about dispatching your parcels we'd be surprised! He's well known by our smiley postman, DPD courier and the local Parcel force team and on a Monday it's often difficult to find him amongst the mountain of parcels.

When it comes to sport Rod would clearly say he's our odd one out and his idea of biking is to get on his Harley Davidson but he is often out on the forest walking his dogs and he runs a warehouse like clockwork.




Tracy is an all round star. You will know her well from your contact with our Customer Service team.  She looks after you orders, painstakingly writing the lovely cards you receive, smiling at your reviews resolving any problems with your orders and neatly packing your Tailwind for dispatch. Tracy has been voted 'Card writer of the year 2019' (based onyour unbiased emails!)

Tracy will happily say that there are enough of you runners out there without her having to join in and her time is much better spent making sure your Tailwind arrives on time.

In her spare time Tracy is an Artist in residence (at home) and delights her friends and the team with her wildlife pictures. (no more squirrels...please!)


Susan Barnhurst-Davis

Susan is a customer service pro and a star card writer. If you've received a stunning piece of artwork with your order, a personal Good Luck yes,  or a thanks for your review, it could very well have come from Susan. We all aspire to get the feedback from you that she does (and to have handwriting like her). She is also Basil's favourite member of staff as she has endless secret pockets of dog treats.

Susan cycles to the office each day and has recently taken up running - she'll soon be catching up with Mike! She is as organised outside the office as she is in keeping the whole village running smoothly


Richard Davis

Richard joined the Tailwind team in January to help Mike manage the Phenomenal success that Tailwind has become. He's had a quick initiation into the Tailwind Ethos, sending out cards, dispatching orders and dealing with customer queries and is now busy behind the scenes on all the fun admin tasks from stock control to new product packs and the dreaded Amazon.

Richard took up running after moving to the New Forest and has completed a couple of marathons (Valencia PB of 3:29) and 4 ultras. Last year he completed his first 100 mile race at Endure 24.

Having previously fuelled races with a combination of dodgy home made food he is now a Tailwind convert and his ultra vest has halved in weight.

(Yes, the sweatshirt does say Run hard Eat cake - but that's now reserved for post race recuperation!)


Natasha Butler

Natasha is the newest member of the Tailwind UK team having joined us at the beginning of March. She is currently being immersed in all things Tailwind so you will see her name on some of your cards and her neatness will be evident on some of your packages but we have loads of other work for her to do to ensure we keep our customer service at it's expected 5 star rating!

Natasha was a keen athlete at school and we are sure it won't be long before she's looking out those old running shoes and heading out onto the forest trails........


Ryan Hogben

Ryan is the brains behind all things social media at Tailwind UK.  He is responsible for the daily content that hits your screens and keeps us all entertained.

As well replying to comments and messages he is tasked with putting together the monthly newsletter. (He deserves a big slap on the back for that!)

Ryan can usually be found tweeting and posting while running the mountain trails of his home town, Chamonix with his wife Em and their Beagle, Bernard. (how he gets better 4G than we do in the office I will never know!)