About Tailwind UK

UK and Ireland distribution of Tailwind Nutrition was set up in 2015 by myself, Mike Julien

Tailwind Nutrition UK came about from my lack of a sweet tooth and being unable to stomach more than a couple gels a day. As I turned my attention towards longer endurance events I had to look around for alternative energy sources. I heard about Tailwind from a Trail Runner Nation podcast where it got rave reviews and thought I'd give it a go, only to find it was not easily available in the UK. In September 2014 I took the Tailwind Challenge offered by the Swedish distributor.

I was pleasantly surprised to find all the positive reviews were not just hype and just sipping on Tailwind I was fuelled to run all day. I was so impressed with the product I asked Jenny and Jeff Vierling, the founders of Tailwind Nutrition, if I could distribute the product in the UK. Thanks to word of mouth, recommendations and coninued growth in the US I was quickly able to set up UK distribution, adding myself to the group of successful distributors in Australia, New Zealand, Sweden, South Africa and Hong Kong


I am a veteran of 5 x Ironman triathlons, the Grand to Grand Ultra (a 6 stage, 170 mile race across the desert), Marathon des Sables and various UK ultra marathons.

In  the summer of 2018 Tailwind fuelled me over the Centurion Grand Slam of 4 100 mile trail races.

I don't just supply Tailwind Nutrition I use it.

-Mike Julien, Director of Tailwind Nutrition UK 





The Tailwind UK Team



Rod Newman - Warehouse Manager

Rod is our odd one out not being an athlete and his idea of biking is to get on his Harley Davidson but runs a warehouse like clockwork.



Freddie Julien - Social Media

Very new to the world of running. Ran The New Forest half marathon in a time of 1:59.11.

Longest race so far was the Budapest Marathon, clocking in at 4:50.

I'm the fella in charge of most of Tailwind UK's social media, the monthly newsletter and the one who organises our various competitions.


Tracy Smith

Customer Service